BRAND
Primal Kitchen
“MADE FOR REAL FOOD™”
Primal Kitchen produces organic condiments, sauces and ingredients with an emphasis on more nutritious versions of typically less healthy items. Its products include avocado-oil-based mayonnaise, dressings and BBQ sauces. The brand originated from Mark Sisson's Primal-themed blog and is noted for its beach-oriented marketing.
- Founded
- 2015
- Founder
- Morgan Buehler and Mark Sisson
- Location
- Oxnard, California
- Style focus
- general
Kraft acquisition for $200 million in 2018Originated on Mark's Daily Apple blogAvocado-oil-based condiments